ART FEST NOTTINGHAM
PAINT is our POWER
1. Transforming Our City
Making our city centre colourful, attractive and inspiring; ensuring Nottingham is a destination for local, national and international visitors. A vibrant high street which encourages businesses to rent property and developers to invest in the city.
CREATING AN INSPIRING CITY CENTRE THAT EVERYONE IS PROUD TO BE A PART OF.
OUR AIMS
2. Inviting you to our colourful home
Welcoming tourists and visitors and providing them with an exciting agenda for exploring and engaging with our city. Nurturing relationships with students who are newly arrived to the city and encouraging them to become involved with the city through artworks and projects whilst ensuring they are invited to discover Nottingham’s fantastic businesses.
3. Community Engagement
Supporting our local creative community and championing the amazing talent we have within the city; levelling up their work and showcasing it to new audiences. Keeping creatives within the city instead of them moving to other cities where there is more opportunity. Running community projects such as ‘Collaborative Murals’ which involve the general public and teach them about producing art.
Why we know it will work…
NUART Aberdeen
Benjamin Kay: What has the festival done for Aberdeen?
Shona Byrne: Nuart Aberdeen has added so much to the city form a cultural perspective. The people of Aberdeen have embraced it, it has won their hearts and minds and I believe it has given them a greater sense of civic pride. Unlike some other festivals it also has a lasting legacy as the murals can be enjoyed freely by all who live, work and visit the city 365 days a year.
It’s a world class festival and was recently named by the FT as one of the top 6 street art destinations in the world. Bringing in the best artists from all over the globe to work with locals gives it that status and alongside the festival there is also a series of events, and activities that attract top academics, critics and media to come to the city and participate in all the festival delivers.
Alongside the artists we have over 100 local volunteers who get involved in the productions, working and supporting artists, helping to deliver all the events and supporting the free walking tours. They gain experience in all areas of festival management as well as street art production and we are delighted to say that some go on to pursue careers in similar industries. Artists KMG (Katie Guthrie) who volunteered at the festival when it first started is now a street artist in her own right and is creating murals at Aberdeen International Airport this year.
What has the festival done for you?
It has made me go and seek our street art when I visit other cities.. Every time I go to a new city now I try and find the Street Art tours. Also, there are a lot of people who travel for street art and in Aberdeen we regularly see groups of foreign tourists enjoying the works creates as part of Nuart Aberdeen.
Bring The Paint
“Since its beginning, Bring the Paint (BTP) has significantly impacted Leicester, creating over 100 permanent murals that span approximately 15 football pitches in size. The initiative has involved more than 200 artists from 12 countries, including notable figures like SMUG, INSANE 51, HOW & NOSM, and 1UP, positioning Leicester as a hub for street art tourism. BTP’s quality and influence have been nationally recognized, with features in The Guardian’s top 10 outdoor arts events, a national campaign by B&Q, and extensive coverage in the Montana Look Book distributed globally. A special mural thanking Leicester’s key workers has also received widespread national media attention, highlighting the festival’s broad appeal and significance.”
2024
A mini Notts Mural Fest.
21st September, 2024
What we want to do in the first three years…
-
Launch of the website, Instagram and comms infrastructure.
-
Partnering with five organisations to support the project. Ensuring we have the support of local stakeholders.
-
Focused on one area with three new murals, finishing off Sussex St and running two community murals.
2025
A medium Notts Mural Fest.
20 - 21st September, 2025
-
Focused growth across social platforms throughout the year building up to the second event.
-
Raising more funds through our sponsored partnerships. Supporting more stakeholders.
-
Staying focused to a specific area (location TBC) whilst delivering double the amount of outputs.
2026
Notts Mural Fest
17 - 20th September, 2026
TAKE OVER several sites & put NOTTS on the map for murals!!!
Delivery…
2024
3 new murals
2 community murals
1 free wall
2025
6 new murals
4 community murals
2 free walls
2026
9 new murals
8 community murals
4 free walls
The team…
2024
3 headliners
4 coordinators
20 assistants / volunteers
2025
6 headliners
6 coordinators
30 assistants / volunteers
2026
9 headliners
8 coordinators
40 assistants / volunteers
During the festival in person attendees…
2024
2000
2025
6000
2026
12,000
“There are 40,000 people who walk down Lister Gate every month.”
Yearly in person viewers of the artworks….
2024
500,000 views
25,000* new viewers
*5% of total viewers
2025
1 million views
50,000* new viewers
2026
2 million people
100,000* new viewers
Digital metrics…
2024
REACH Total reach 3000
Impressions 15,000
CONVERSION RATE*
1% / 30 tickets
*people booking onto events
2025
REACH Total reach 5750
Impressions 30,000
CONVERSION RATE*
2% / 115 tickets
2026
REACH Total reach 9000
Impressions 60,000
CONVERSION RATE*
3% / 270 tickets
“Mural design competitions on Instagram to encourage growth”
2024
3 Sponsors
5 Partners
Organisations involved..
2025
5 Sponsors
7 Partners
2025
7 Sponsors
9 Partners
“Involving NTU / College students from YR. 2 through live briefs”
2024
LOCAL pre festival 2
post festival 3
NATIONAL pre 0
post 1
Media coverage…
2025
LOCAL pre festival 3
post festival 4
NATIONAL pre 1
post 2
2026
LOCAL pre festival 3
post festival 4
NATIONAL pre 2
post 3